Vance Phillips

Smartphones are taking over from standard mobile phones and the ability to access the web so quickly and easily through these devices has resulted in a growing number of businesses investing in Smartphone marketing. There are a number of different ways that you can capitalize on this growing trend including SMS marketing, mobile website marketing and App marketing.

While SMS marketing is effective both on our old mobile devices as well as on the new smartphones, it is mobile website marketing and App marketing that are the big winners. Mobile website marketing makes use of an easy to read template of your website to be hosted alongside your normal website. Making use of re-directs, you can ensure that people visiting your site from a mobile device will automatically be directed to your easy to read mobile site. Although mobile websites do make use of some of the interactive features of your smartphone, they are not always as interactive as they can be.

Why Apps are So Popular for Smartphone Marketing?

Mobile Applications for small business take your mobile website that much further with interactive features which can be used to create content to use for your marketing as well as to reward your customers. Making use of the GPS feature to offer turn by turn directions to your business as well as offering GPS discount vouchers to anyone who visits your store at pre-designated times make use of the phones built in features to enhance your customers experience.

What makes Apps stand out from mobile websites the most is the convenience for the end user as well as for your business. Customers can achieve far more with the touch of a single button and as we are now becoming more prone to instant gratification and prefer to complete tasks that are easy to perform, Apps make functions like telling a friend about a special discount they have just received as easy as touching a button. This one touch word of mouth promotion tool makes App marketing so popular with many companies experiencing a massive growth in their downloads through this single tool.

Mobile marketing is here to stay and there are numerous companies that can offer you quality Apps for the same price as converting your website into a mobile site. The additional features that can be included such as shopping cart, loyalty programs, survey forms and free push notifications ensure that smartphone marketing can be both cost effective and will add huge value to your customers experience with your brand.

Companies have been investing in promotional ceramic mugs for decades and they have become one of the best selling products. Simple, practical and durable, mugs can feature your brand logo, message and contact details and be exposed to a large audience base. If you’re looking to produce your own range, here are the top three types of ceramic mugs.

Cambridge Mugs

The Cambridge ceramic mug is the most frequently seen mug at trade shows, exhibitions and conferences. At these events, you can give away free mugs to interested customers and use it as a chance to talk them about business matters. Cambridge mugs have a corporate appearance and large print area so your brand can get maximum exposure, which is ideal for ensuring that new customers remember your company name and potentially buy your products and services.

Marrow Mugs

If you want to impress clients with a stylish, stunning type of ceramic mug, then marrow mugs are excellent for making a positive impact. They can be pantone matched with your brand colours and are finished with a glossy effect to really stand out from other average mugs. Promotional marrow mugs are also quite large, so you should take advantage of the size and think about perhaps placing a few sweets or treats inside the mug to give as gifts to long term clients or even your employees. The gesture is sure to build a positive relationship and act as an incentive for clients to continue to buy your products.

Photo Mugs

Photo ceramic mugs go one step further when it comes to branding, as you have the option to print full colour images onto the mug. They provide the clearest message to your customers and if you buy in bulk, they will be seen by a huge audience base. No other marketing method offers this kind of exposure at a reasonable price. Quality should not be overlooked and they would make great business gifts for friends and family, who will appreciate the thought.

Ceramic mugs will continue to be popular for marketing campaigns and branding exercises, since they are used by almost everyone. The way to grab attention is creating a unique design with your business details included, therefore customers can remember your brand and easily contact you. The next time someone’s sips on their cup of tea or coffee, it could be your brand they are seeing so consider creating promotional ceramic mugs today and see how it can enhance your business.

There is no written evidence which can tell us exactly who has coined the phrase educational technology. Different educationists, scientists and philosophers at different time intervals have put forwarded different definitions of Educational Technology. Educational technology is a multifaceted and integrated process involving people, procedure, ideas, devices, and organization, where technology from different fields of science is borrowed as per the need and requirement of education for implementing, evaluating, and managing solutions to those problems involved in all aspects of human learning.

Educational technology, broadly speaking, has passed through five stages.

The first stage of educational technology is coupled with the use of aids like charts, maps, symbols, models, specimens and concrete materials. The term educational technology was used as synonyms to audio-visual aids.

The second stage of educational technology is associated with the ‘electronic revolution’ with the introduction and establishment of sophisticated hardware and software. Use of various audio-visual aids like projector, magic lanterns, tape-recorder, radio and television brought a revolutionary change in the educational scenario. Accordingly, educational technology concept was taken in terms of these sophisticated instruments and equipments for effective presentation of instructional materials.

The third stage of educational technology is linked with the development of mass media which in turn led to ‘communication revolution’ for instructional purposes. Computer-assisted Instruction (CAI) used for education since 1950s also became popular during this era.

The fourth stage of educational technology is discernible by the individualized process of instruction. The invention of programmed learning and programmed instruction provided a new dimension to educational technology. A system of self-learning based on self-instructional materials and teaching machines emerged.

The latest concept of educational technology is influenced by the concept of system engineering or system approach which focuses on language laboratories, teaching machines, programmed instruction, multimedia technologies and the use of the computer in instruction. According to it, educational technology is a systematic way of designing, carrying out and evaluating the total process of teaching and learning in terms of specific objectives based on research.

Educational technology during the Stone Age, the Bronze Age, and the Iron Age
Educational technology, despite the uncertainty of the origin of the term, can be traced back to the time of the three-age system periodization of human prehistory; namely the Stone Age, the Bronze Age, and the Iron Age.

Technology is an improved route to an unimproved target. Technology is associated with innovation. It involves the transformation of ideas into something useful. Innovation is just not limited to creative people and organizations, but also involves the availability of technological and scientific talent. Technology and innovation are synergistic. Technology has definitely changed our lives and for the better.

Looking back in time, we realize how much our lives have changed due to the fruits of technology. It has provided us with freedom and less consumption of time and resources. Pointing out a particular technology for the drastic changes in one’s life is simply not possible. A nation’s economic growth can be measured according to the level of technology. This is because a number of factors are responsible for affecting an individual’s life style. The most important factor for deciding the working of a particular technology is the presence of competition. One kind of technology seems beneficial only until a technological advancement does not occur.

The most effective piece of technology is the mobile phone, and now a days being equivalent to a civilization. Due to technological changes, the dependency upon technology has increased many folds. Some advancement occurs at such a pace that they become self-defeating. The ability to convert carbon dioxide into fuel energy is a breakthrough process and once well established in would change our dependency on nonrenewable and limited sources.

With time, the use of internet is rising rapidly. The World Wide Web literally connects over 700 million people round the globe. The state-of-the-art technology has improved our means of communication as well as our educational standards. Due to the innovations in technology, an individual can gain knowledge about any topic at any place and at any point of time in his/her life. It has allowed the ease of availability of education. It has also improvised upon ways to fulfill our needs and to meet our expectations. Innovations in today’s tech-world can help us to solve urgent problems.

The revolution in technology has given rise to chat rooms, discussion rooms, personalized web pages and online databases. The IT sector has completely changed the outlook of human communication with e-mails, video conferencing and instant messaging. With the advent of technology, people are building bridges to decrease the distances in their mind. One basic drawback that has taken place is that people are becoming lethargic due to high trends in technology. It is shortening our ability to pay attention. Robotics, automation and computerization are on the go for changing our lives. Implementation of robotics will give higher efficiency and cheaper labor, thereby increasing unemployment rate.