Effective Ways To Advertising Your Home Business
Here are some basics techniques to get you started:
Looking for Sites to Place Your Ad
There are many advertising directories and resources to help you find a place to advertise. Some examples are ADEngage, AdBuyer, and Clicksor. But, let’s look at one of my favorite sites, Leadtail.com.
The first step on their home page is to browse on your niche to find advertising opportunities for your specific audience. Let’s use the example “online business”.
When you search the site for that keyword phrase, you get the nineteen pages of results. Each page lists:
* Company name
* The price of their method (CPC, monthly, etc.)
* The number of monthly visitors
* Minimum recommended for
Choose one of the publications of interest to your audience, and budget, and then click to their website. I will be using Business.com because it has:
* CPC or cost per click pricing method
* 40 million visitors (huge!)
* And only $ 250 as suggested spending
Once you get to the company’s web site, you are looking for a link to their ad pages. He will say the Ad Advertise with Us Advertise with Business.com, etc.
Not all sites are equal. Some will have the appropriate level of advertising on them. Some will not. Often you have to contact a salesperson to know the best option for your budget and advertising goals.
Many of them have self-serve platforms where you do not need to speak with a rep. This site will have a form where you set a budget, put in your ad copy, and add the tracking code. Do your ads, photo ads and URLs are ready before you start. Often there is an option for placing banner ads, or ads business directory, too.
Create Your Ad
You need to make sure you use keywords Strong words that people will seek to find your business, or advertising. First, find the Google AdWords, and their tools ‘KeywordsToolExternal’.
Examples: “the online business from home”. Hit search and you’ll see a large selection of keyword phrases. This shows the number of people looking for a specific term. High number means high traffic.
