Vance Phillips

Any organization that has ever participated in marketing expos understands firsthand the kind of return on investment that these events can yield. When it comes to sheer access to potential clientele on a personal level, other marketing channels simply can’t compete. Even social media marketing pales in comparison. Yes, Twitter, Facebook and the like have revolutionized promotional innovations by delivering copious opportunity for promotional “touches” to consumers. However, even these online giants can’t offer the kind of face to face interactions and connections made when setting up trade show displays.

Trade Show Displays Do Come With Expected Fringe Expenses

While there’s no question about the solid validity of utilizing a customized trade show booth as part of a cohesive marketing campaign, there are financial implications to exhibits that should always be considered. Procuring an exhibit marks a sizeable initial investment. Also, subsequent expenses stemming the event itself also can play a role in the overall return on investment enjoyed by an organization. Fortunately, while eliminating these fringe expenses isn’t likely, it is very possible to minimize them in various areas by employing a little ingenuity.

It’s important to note that going into full-blown penny pincher mode with the trade show booth itself is an ill-advised way to save a few bottom line dollars. Also, going broke with every imaginable feature and option can quickly translate into unnecessary decadence. Always ensure that your final design incorporates a healthy balance of eye-catching sizzle with efficient and useful tools for a final look that will make you proud and won’t deter the crowds.

Know Where To Pinch Pennies With Your Trade Show Booth

While you may need to spend a little more on the trade show booth itself, no one says your business must pay top dollar to ship it. Never get complacent about your chosen shipping service. Instead, always do your research before each event to ensure your team stays on top of freight expenses from various vendors. Also, checking in with the business running the event can provide additional information on whom to use and whether there are discounts offered to participating businesses.

With the development of an integrated global economy, characterized by free trade and free capital flows, now is the time to pursue cutting-edge international business career.

Around the World

In case you had not noticed, the U.S. companies expanding overseas. This requires organizations to establish effective strategies for entering the international business market. They need to be aware of legal issues relating to specific countries, and they should be concerned with organizational and administrative problems, especially if they are involved in partnerships with foreign companies. As markets become more competitive international business, U.S. companies are learning to use resources more efficiently by reducing costs, streamlining operations, and develop marketing strategies.
That’s why the professionals today need a comprehensive knowledge of international business and foreign cultures and languages. Globalization has increased the need for international business workers with specialized skills to manage multicultural and multinational workforce effectively.

“Distance” Learning

International business degree will provide you with training you need to manage an international business and to succeed in our global economy. With an international business degree, you will be equipped with a global focus across different business functional areas. You will learn the theory of international protocols and how they continually change. You will learn to recognize global differences and applying sensitivity to cultural diversity issues in communications, management, marketing, and legal aspects of global business operations in your international business career. You will explore the differences between the various levels of economic development, as well as the newly formed economic groups in Europe and Asia.

Course title international programs may include international marketing, export / import practices, globalization, international trade, financial management, business planning, economic development, international law, international business policy, international culture, foreign languages, business practices abroad, foreign market analysis , operations, resources, communication and negotiation, critical thinking process, code of conduct for global business leaders, marketing strategies, and management practices and processes.

Real World

With an international business degree, you can work as a business strategy consultant, managing consultant, account managers, project managers, business developers, distribution manager, director of international affairs, financial advisers, market analysts overseas, or management analysts, to name a few.

Management analyst, for example, held about 605,000 jobs in 2004, according to the U.S. Bureau of Labor Statistics. This work is an international business career professionals are expected to grow faster than the average for all occupations through 2014. And, the average annual income is $ 63,450 of management analysts in May 2004, with the highest 10 percent earning more than $ 120,220.

Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market.

But how do you market your company successfully to overseas buyers? What can you do to provide the right information to prospective clients that is informative and engaging? How can you stand out from the crowd?

The most common promotional approach is to provide brochures. While brochures do play an important role, they can be uninspiring and ill equipped to convey a real feeling for what an organisation does and how they operate.

Furthermore, when brochures are translated into other languages it is commonly agreed that even the best translations are cumbersome and not reflective of how that particular language is used. This often means that international prospects feel less inclined to read brochures in depth.

So how do you show prospective clients how your product is made? What can you do to highlight your product range and its associated benefits?

A proven promotional method is corporate video production. The combination of moving vision with sound, allows complex messages to be communicated in a far superior way to that of any written information.

Research has found that video can be up to four times more effective than a printed brochure. Given that 80% of the information we recall is visual, it is understandable why audiovisual materials are so successful in getting messages across to viewers.

The best investment companies can make is by providing prospective clients with their corporate video on a VHS tape or a menu driven DVD disk or CDROM disk (which is like the menu option on a movie DVD).

CDROMs are particularly flexible as they can include video, brochures, documents and website links. They can even be produced as CD business cards which is perfect for travellers who wish to reduce the amount of marketing materials they need to carry.

Corporate videos can be downloaded from websites, which not only saves money in distribution costs, but provides 24 hour worldwide access.

A further advantage of corporate video is that it allows for voiceovers to be translated into a variety of languages. As visual cues are used in conjunction with the voiceover, the language sounds natural and appealing.

The winner of the 2002 Regional Exporter of the Year Awards, the Warrnambool Cheese and Butter Factory, strongly agrees with the use of corporate video production to boost export sales.